Thursday, 3 April 2014

Finding Mr. Right, JipiJapa :)

I've always had problem with buying nice and comfortable shoes that wouldn't give me blisters, peeled off skin, and sore feet. I've tried many brands, cheap and expensive, but nothing worked.

Recently, TOMS have been really popular, and the silver colour caught my attention, but I didn't like their glittery type of silver; however, I did see something similar at a shop called JipiJapa, and I instantly fell in love!!

This is only part of my shoe collection from JipiJapa.

JipiJapa is actually a brand under Belle International Holdings Limited, the No. 1 woman's shoe retailer in the People's Republic of China. Under the same company are brands such as Belle, Staccato, Teenmix, Tata, Fato, JipiJapa, Joy & Peace, and Bata.

I spotted one of their stores at Luk Yeung Galleria in Tsuen Wan, and went inside to have a peek. The prices of the shoes weren't cheap, so I was slightly reluctant to buy them at first. The saleslady was very nice and welcoming, and I tried on a few designs.

I have narrow feet, in-line positioning of toes, and splayed feet. My current size at JipiJapa is size 240, though it varies depending on the design of the shoe.

My first pair of shoes from JipiJapa were actually the fuchsia/magenta slip-ons!! I wasn't a fan of pink until I met my husband, but I absolutely fell in love with the colour as well its comfortableness!!! 

- Extremely comfortable
- Extremely soft leather
- Cushioned and supported insoles
- Bean rubber sole has adequate friction ridges to prevent slipping
- Fits narrow feet (like mine)
- Comes in many different colours and patterns

- Hard to wash when it gets dirty
- Does not fit wide and thick feet
- Quite pricey (around HK$1000 before discount)

Seeing how comfortable they were, I bought another pair...THE SILVER!!!

- Unlike the fuchsia pair, it does not get dirty easily
- Even when the shoe is soaking wet, it does not show at all
- Easy to match with outfits

- It felt slightly tight around my feet when I first bought them, but they do widen a bit and adjust to the shape of your feet after a few wears

The shoes at JipiJapa are handmade, so one pair might feel tighter than another pair. I usually try a few pairs on to compare. 

The shoes just felt so comfortable that I did not want to wear other shoes that would make my feet hurt, not even just a little bit! I ended up giving away most of my other shoes to my maids -.-

There are many sales throughout the year, and they are much more affordable then! During a sale, I also purchased the black pair, but they are still brand new, as I haven't had a chance to wear them yet - I'll probably save them for later!!

JipiJapa doesn't just sell slip-ons and loafers, they sell all sorts of shoes, from sneakers, boots, heels, ballet flats, sandals, and even handbags!!

This sneaker is so convenient to wear, as the way to put it on is to use the zip at the back of the shoe. Comfort and style all in one!

This sneaker has fur inside, all down to the bottom, so it keeps the feet warm during the winter, as well as it being very fashionable to wear just as a sneaker or a boot. It also comes in dark blue and dark fuchsia.

I also bought a pair of silver wedges which has glitter on the sides of the heel. The size is a little big (and the size smaller is too small), so I have to use pads. They're not very tall, so they're more comfortable to wear for casual dinners rather than my high heeled wedges from Staccato.

I bought these really comfy sandals with cushioned insoles recently. The suede leather is very soft and smooth, and is not too tight nor too loose on my feet. The curve at the toe area fits my toes perfectly too! I can't wait to wear these in summer!

I bought new slip-ons which are slightly wider in size, so that I can fit into them even when I start swelling in the later months of my pregnancy! The new design of the insoles are sewn into the bottom, and they are even more cushioned than my old ones. They come in yellow, red, and blue.

I have been posting about this bag lately on my Facebook page and Instagram, because it's WATERPROOF - impressive!! It was black rainstorm the other day and I was soaking wet, but to find that my bag was waterproof and my belongings inside were safe and sound!! It comes with three straps so you can carry it anyway you want, and you can even transform it into a small backpack. The original price is HK$899, but I got a triple discount (sale period + membership $100 coupon for buying three items in store + membership $100 coupon from bonus points scheme)!! Made of lambskin with some chemical to make it waterproof, it's a perfect bag for the summer!! Comes in pink, yellow, and blue!!! :D

I have also bought heels at JipiJapa before, but as I am pregnant, I have put those away to storage already.

JipiJapa has a VIP Bonus Point Scheme where you earn points with every purchase, and the points convert to cash coupons that you can use with your next purchase. The really good thing about it is, even when you're using up points in your purchase, you're still earning points in that same transaction!!

And although this post looks like I'm advertising for JipiJapa, I'm not an employee nor do I get any money from posting about them...I am simply sharing the things I love using!!!

My favourite type of shoe - so convenient and stylish!

I have recommended this brand of shoes to many friends and family already. I suffer from back injuries and I usually feel back pain if I have been standing or walking for too long everyday, but since wearing these shoes, my backaches have minimised and I am finally a pain-free girl again!! I also have no sore feet or legs even when carrying my 2-year-old son around!! These are the ONLY brand of shoes that I buy nowadays, and I'm really loving them, so I hope they will do you good too!!! :D

Thank you for reading, and if you have any questions, please feel free to leave a comment below!!


  1. Really great collection. They look comfortable too. I too have a great collection of wedges online India only at #Majorbrands.